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This Tug-of-War For the Cable News Network Reveals How Dysfunctional US Media Now Is.

This past Thursday night, amid swirling speculation about the Brown University gunman, the network's Kaitlan Collins used social media, noting the confusion and pointing viewers to her network’s 9pm newscast.

Even though the network is hardly a impeccable news source, her statement rang true for a lot of people. It stands as one of the organizations where there exists grounded and largely dependable reporting – particularly during breaking news situations such as the one developing near a New Hampshire storage facility.

A Vulnerable Position During a Business Tug-of-War

But CNN, now four and a half decades old, finds itself in a uncertain state as two giant media corporations compete for ownership of its parent company, Warner Bros Discovery.

Regardless of who wins, the future of CNN has become part of a high-risk game of mergers and acquisitions, instead of as a question of what benefits the information-seeking public.

“This is yet another example of the fundamental flaws with origins in decades of policy decisions,” noted Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the Penn.

The debate about who will own Warner Bros Discovery – could it be Netflix or Paramount Skydance? – overlooks a more important point.

“It is often framed as a financial tale with powerful individuals as the main characters, but there is hardly any discussion of the common good,” Pickard said.

The Complicating Element: The Former President

The CNN scenario is made more complex by Donald Trump’s views about a network he has frequently denounced as perhaps his chief “fake news” foe.

Remember the shouts of “CNN sucks!” at his rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in White House briefings.

Trump now says that the network requires new ownership. Many see this as a desire for ownership that will protect him from journalistic oversight. That is one reason why he seems to favor Paramount Skydance, which has made a unsolicited offer.

He has grounds to prefer that suitor more. For one thing, it is run by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently installed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the top editor of that venerable news network.

An Outcome of Continued Instability

Notably, if Netflix wins, CNN and other cable outlets would first be separated into a standalone company. That would be a welcome development to many at the network, but it’s hardly a safe harbor. That arrangement could set up CNN for another sale. There is no finish line.

If you ask Timothy Wu, much of this is illegal, anyway. The prominent critic of big tech’s dominance stated that competition laws should block both deals.

“Either merger would be bad for the country, and both should be challenged by the government,” Wu recently wrote.

The Fundamental Issue and a Potential Solution

No matter the outcome regarding CNN, the larger issue persists.

“Our current system is a profoundly system hostile to democracy, but we shouldn’t give in to a sense of powerlessness,” Pickard noted. Government actions – from the 1930s and 1940s – helped to foster this overly commercial monster, and new policy decisions can tackle it.

Will that happen in an era where the Federal Communications Commission chair will not confirm that the agency is independent? Reform is a distant prospect now, but that should not imply it will not happen in the future.

Policies that support independent news organizations, bolster local journalism, fund public media, and outlaw the concentration of media power in a handful of hands are within reach – they are necessary for a functioning democracy.

Regarding media ownership, size does not equal quality. And news organizations including CNN shouldn’t be pieces in the newest corporate chess match.

The writer

Heather Powell

Lena is een creatieve strateeg met een passie voor merkbouw en storytelling, gespecialiseerd in digitale transformatie.

Signal Agency Maastricht

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