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Signal Agency Maastricht

The musician gives his £25k prize Mercury Prize to small live spaces

Sam Fender receiving Mercury Prize in Newcastle
The musician won the prestigious award in October in his hometown

The artist has given the complete sum of his twenty-five thousand pound honor cash to the Music Venues Trust, which works to save the United Kingdom's independent music venues.

Fender was awarded the award on mid-October as his new release the album was named the outstanding release of the past year.

He has opted to donate the funds to the trust, in appreciation of the crucial part local spots had in his early career.

"As an artist couldn't be pursuing this success if it wasn't for all the shows I played around the area, and beyond, when I was just getting going," remarked Fender. "These venues are renowned, but they are facing challenges."

Since the start of 2023, at least 150 of these locations have shut down – roughly 16% of the total UK scene.

Over the past year, top acts like Pulp, Coldplay, Katy Perry and Ed Sheeran have all backed the MVT in its attempts to help venues survive, by adding a modest fee to their admission fees, which supports local stages.

Sam Fender also joined in, raising more than £100,000 on his live tour to help numerous grassroots venues across the UK.

The donation helped spaces that were confronting imminent closure due to challenges arising from flooding, fires and personal losses, as well as regulatory hurdles, conflicts and sound issues.

Some locations received financial assistance in upgrading infrastructure and sound and lighting systems that positively impacted performers and fans.

"The notion that revenue from concerts in major spaces backs the independent spots, where it all starts for performers like me, is just common sense," Sam Fender has commented.

Pulp members performing
Pulp are one example who donated their award funds to good causes

The musician is not the first artist to give his award winnings to worthy causes.

In they won the trophy in the year 1996 for their record the album, vocalist Cocker stated that the group would give their winnings to the non-profit War Child.

In 2002, rapper and singer the artist divided her bounty between multiple organizations, such as the NSPCC and a Sickle Cell charity.

"And I gave a £1,000 to Highgate Newtown, to their gymnastics program, because I practiced gymnastics when I was younger and they lacked new equipment," she told the media.

Previously, the band donated their funds to the local youth club that nurtured their band, alongside other local music groups.

Additionally winners that year the group donated their winnings to a charity for MS after a friend was diagnosed the disease.

"The victory was ample," remarked artist Heather Small. "The cash was the cherry on top but we didn't require the cherry, because we had the cake. So our victory touched the lives of others."

In the past week, the MVT shared it had protected two small stages in the South East, by bringing them into public stewardship.

The Joiners in the city and the other in that location were bought under the Own Our Venues initiative, which is supported by the arts council and supporters who purchase "shares" in the properties.

The writer

Heather Powell

Lena is een creatieve strateeg met een passie voor merkbouw en storytelling, gespecialiseerd in digitale transformatie.

Signal Agency Maastricht

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