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Signal Agency Maastricht

'It’s a family atmosphere here': Sunderland's midfielder delights in positive vibes at the Black Cats.

Formal or informal? It speaks volumes about Habib Diarra that his delight at being elevated from Strasbourg’s Under-17s to the senior squad was mixed with anxiety over the two distinct words for “you.”

Would addressing new, senior teammates by using “tu” be regarded as too familiar? Ultimately, the promising talent opted for caution and chose the more polite “vous”. Cue widespread amusement from the veterans who told him not to be so ridiculous; he was one of them now.

“Once I received the first call with the coach, I sat down and said to my parents: ‘Sunderland’s where I want to be; that’s where I want to play.’ England's top flight was always a dream of mine and the coach outlined for me a clear and interesting project.”

Roughly half a decade later, Diarra is sitting in an office at Sunderland’s Academy of Light explaining why he turned down offers from, among others, Milan, Atlético Madrid, Eintracht Frankfurt, Aston Villa and Leeds. His innate courtesy remains but it is apparent that the 22-year-old Senegal international and doubt are virtual strangers. Diarra carries himself with the self-assurance suited to a player who led Strasbourg at the tender age of twenty and, only last month, returned from Morocco clutching an AFCON championship trophy.

A Defined Vision

Now that the groin issue that sidelined him for much of the opening months of the league campaign healed, Diarra is on a mission to show exactly why he agreed to become Sunderland’s most expensive acquisition last summer. Analysts in France and Senegal queried Diarra’s surprising decision but he knew all about Régis Le Bris’s reputation as a talented youth coach.

“It came as no shock by the coach’s capabilities because I already knew what he’s able to achieve,” says Diarra. “Facing his teams I realised he was very good, very strong in terms of strategy. He’s someone I know is aiding my development. And although our first objective is reaching 40 points, a place in Europe is certainly a achievable goal this season.”

A Family Atmosphere

Externally, the cold winter gusts and heavy downpour makes Wearside look as grim as it is often stereotyped. Inside, things are much more welcoming. The environment is devoid of the type of tension found in certain clubs where administrative staff are kept apart from first-team players. Diarra describes the environment as “very organic” and commends Le Bris’s role in its formation.

“Our manager repeatedly states to us that we have a familial bond here and we all support each other,” he says. “Each of us takes pride of each other.”

Liberty and Structure

If the structure, rigor and sheer hard yards supporting Sunderland’s out-of-possession shape are a testament to the head coach’s meticulous eye for detail, Le Bris also likes his players to use their initiative. He offers his engine room players complete licence to be creative and interchange positions.

“Our manager establishes his tactics out within a structure but we have license to play within it,” says Diarra, who favors playing as a box-to-box No 8. “Out on the pitch that is empowering. That autonomy is so important. Granit, our skipper, guides us a lot. He’s a massive influence and a superb role model.”

Path and Settlement

Diarra is using a French interpreter but his English has progressed to the point where he can understand most questions. He is now concentrating on acquiring the language skills to also answer them, which would be his third language. He is proficient in Wolof, the language he spoke in his youth in Guédiawaye near the Senegalese capital.

His precocious maturity helped him combat the frustration of needing groin surgery followed by four months on the sidelines last autumn. “Getting hurt so soon after arriving here was disheartening, for sure,” he says. “But it was up to me to manage myself.”

Diarra is now looking forward to playing in this summer’s World Cup. Given Senegal have been drawn in the same group as France, a poignant reunion awaits the former Les Bleus under-21 midfielder. “I enjoyed representing for France but my heart spoke,” says Diarra. “There’s no regrets. I was born in Senegal; it makes me proud to play for them.”

Similar emotions apply to Sunderland. “I've settled very well,” he says. “I am really comfortable here.”

The writer

Heather Powell

Lena is een creatieve strateeg met een passie voor merkbouw en storytelling, gespecialiseerd in digitale transformatie.

Signal Agency Maastricht

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